06. February 2018 - 11:30 till 16:00
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Seminar on Email Marketing: The Gift that Keeps on Giving | Goei Center | Tuesday, 06. February 2018

How do we make email that people love?

We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketers and organizations have abused the channel; leading to depressed open, clickthrough, and post conversation metrics, as well as a love/hate relationship with all emails. To solve this problem, we need to rethink how we connect with people via their inboxes, radically reduce the propensity of sending campaigns simply because our organizations have something to announce, and expand the KPIs that dictate success.

Join this workshop to discuss these issues with the founder of barber&hewitt, Michael Barber, and walk away with a plan on how to make email great again. At the end of the 1/2 day seminar, you’ll be able to:

-Understand the latest trends and stats on email marketing
-Develop short and long-term communications plans with subscribers
-Perform effective email audits
-Select email marketing/marketing automation providers
-Build effective email workflows with your organization
-Leverage modern web tools to create kickass emails
-Determine the email metrics that matter
-Discover future email opportunities

Seminar Details:
11:30 – 11:45 PM: Registration & Networking
12 – 1 PM: Keynote Presentation & Lunch
1 – 4 PM: Workshop Sessions (details to come)

* Please note that you may attend the networking, lunch, and presentation portions of this event, even if you cannot attend the remaining workshop sessions. There is only 1 ticket type that covers your entry to both the luncheon and the workshop sessions.