09. September 2018 - 13:00

2018 UMCVB Fall Conference | Grand Geneva Resort & Spa | Sunday, 09. September 2018

Join us for the 21st Annual Upper Midwest Convention and Visitors Bureaus Fall Conference.  Attendees for this unique conference come from Convention and Visitors Bureaus, Chambers of Commerce and Tourism Departments from a seven state region that includes Illinois, Iowa, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin.  You’ll learn new skills and industry trends through the dynamic educational sessions.  You’ll also enjoy abundant networking opportunities with your colleagues throughout the Upper Midwest.
When registering as a group, please register your first attendee at full price ($250 for early registration or $300 for late registration after August 17th) and each subsequent group member at the disounted price ($135 for early registration or $175 for late registration after August 17th). 

Sunday, September 9, 2018
12:00-5:00 p.m.  Registration
1:00-4:00 p.m.  Pre-Conference Session: TITLE TBD - Mark Lynch, Tempest
1:00-4:00 p.m.  Pre-Conference Session: TITLE TBD - SpeakerTBD, Simpleview
2:00-5:00 p.m  Exhibitor/Sponsor Registration      
4:30-5:00 p.m.  1st Timers Mixer 
5:30-9:30 p.m.  Opening Reception: Advancing Through the Decades held at The Riviera & Lake Cruise
Monday, September 10, 2018
7:00-8:00 a.m.  Registration and Breakfast, Visit Exhibitors
8:00-8:30 a.m.  Welcome, Announcements, Exhibitor Introductions/Recognitions
8:30-9:30 a.m.  Opening Keynote: Connecting the Dots: What Does All the Disruption Mean From a Strategic View - Mike Dominguez, MGM Resorts International
9:30-9:45 a.m.  Break - Visit Exhibitors and Enjoy Refreshments
9:45-10:45 a.m.  Concurrent Session 1

1A: Accreditation Advances Industry Commitment to Excellence - Virginia Haley, Visit Sarasota County

1B: How to get Publicity for Your Destination on a Shoestring Budget - Christina Lenkowski, Sparrow Travel Media

1C: Why Print is Still a Prime Voice for Marketing - Charmaine Houck, Midwest Meetings

1D: Title TBD - Philip Sassano, The Design Coach

10:45-11:00 a.m.  Break   
11:00 a.m-12:00 p.m.  Concurrent Session 2

2A: How to Protect and Grow Your Budget Open Forum - George Zimmermann, Longwoods International

2B: The World of Peddlers, Pushers, and Persuasive Sellers - Shelley Williams, Caesars Entertainment

2C: GIFs, Graphs, and Napoleon (The Power of Visual Storytelling) - John Meyer, Lemonly

2D: Hey Mom! Look Where I Am! - The Future of the Eau Claire Visitor Center - Linda John, Visit Eau Claire

12:00-12:45 p.m.  Luncheon and Award Presentations/Ceremony 
12:45-1:45 p.m.  Luncheon Keynote: The Guest Encounter - Better Service, Better Performance, Better Results - Laurie Guest, Professional Speaker & Author
1:45-2:00 p.m.  Dessert Break- Visit Exhibitors
2:00-3:00 p.m. Concurrent Session 3

3A: From Miserable Moments to Courageous Conversations - Laurie Guest, Professional Speaker & Author

3B: Metrics that Matter - Casey Burdsall, Adara

3C: Using Video to Effectively Market Your Destination - Amrita Gurney, CrowdRiff

3D: Industry Trends: Comparing the Association, Corporate, Sports and Speciality Market Segments - Patrick Higgins, Connect

3:00-3:15 p.m. Break - Visit Exhibitors
3:15-3:35 p.m. TED Talk - Block by Block: Building Company Culture - John Meyer, Lemonly
3:35-3:55 p.m. TED Talk - Title & Speaker TBD
3:55-4:15 p.m. TED Talk - Title & Speaker TBD
4:30-6:00 p.m. Lake Geneva Historic and Experience Tours
5:30 p.m. Dine Around Lake Geneva
8:00-11:00 p.m. Closing Reception: Playboy Club 50 Year Celebration     

Tuesday, September 11, 2018
8:00-8:30 a.m. Registration and Breakfast - Visit Exhibitors     
8:30-9:00 a.m. Announcements, Exhibitor Recognitions, 2019 Fall Conference - Host Presentation by Fargo-Moorhead CVB
9:00-9:20 a.m. TED Talk - Title & Speaker TBD
9:20-9:40 a.m. TED Talk - Title & Speaker TBD
9:40-10:00 a.m. TED Talk - Title & Speaker TBD          
10:00-10:15 a.m. Midwest Meetings’ Break – Official sponsor recognition & Refreshments
10:15-11:15 a.m. Closing Keynote: Tourism Powers Economic Development - George Zimmermann, Longwoods International
11:15-11:45 a.m. Conference Closing: Title TBD - Stephanie Klett, Wisconsin Department of Tourism
11:45-12:00 p.m. Prize Drawings / Exhibitor Appreciations
12:00 p.m. Adjourn 2018 UMCVB Fall Conference