08. September 2020 - 9:30 till 16:30
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Campaigning and how to influence | | Tuesday, 08. September 2020

The need to navigate the current political uncertainty and communicate your messages in a clear, impactful and persuasive way to influence the policy debate has never been greater.
Drawing on the experience and expertise of the CBI’s campaigns team, you will gain the insight you need into the key developments in the UK’s political landscape, helping you to develop a strategy for your business to navigate these trends.
Sharing some of the tools and techniques the CBI uses in its headline campaigns, this workshop will analyse how the political and campaigning environments have evolved, the key steps in planning your campaign and how to execute your strategy effectively to achieve your campaign goals.

Having attended this workshop, delegates will understand:

The key developments in the political and campaigning environments and what these mean for your business
The processes involved in developing and executing successful plans
Best practices to help you develop your key messages and tell your story in the most impactful way

Speakers
Sessions will be held with a variety of speakers from the CBI:

John Foster, Director of Campaigns, CBI
Callum Biggins, Head of Campaigns, CBI
Pete McManus, Principal Campaigns Adviser, CBI


Dates and locations

London (CBI Headquarters) - 13 February 2020
Manchester - 26 March 2020
Birmingham - 18 June 2020
London (CBI Headquarters) - 1 July 2020
Leeds - 8 September 2020

Programme
Why is campaigning important for business?

UK political environment – understanding the external environment, key trends and what it means for business
SWOT/ PEST

Planning your campaign
Why planning is important

Alignment with corporate strategy, defining objectives, developing a plan, what does success look like
Campaign building blocks
Defining your audience
Selecting your channel

Executing your campaign

Overton window
Stakeholder engagement mapping
Relationship management
Influencing Parliament
Social media


Who should attend?
This is an introductory-level programme suitable for those new to public affairs or government affairs teams or for whom campaigning is a new area of responsibility. It will provide an excellent orientation and grounding in core techniques and methodologies as well as sharing the learnings of CBI.
All CBI members and non-members are welcome. Suitable for anyone looking to influence the government agenda directly or through their teams (Government Affairs, Public Affairs, Communications and Public Relations)
Those likely to benefit from attending include:

Campaigns officer
Policy officer
External affairs officer
Government affairs officer
Public affairs officer
Communications executive
SME owner/proprietor


Ticket price
Standard delegate - £695 PLUS VAT
CBI Member delegate - £495 PLUS VAT

Not a CBI Member:
Why not consider joining? See the benefits of becoming a CBI member here.
Can’t make this workshop?
Don’t worry, we can also run this session in-house, bespoke to your organisation. If this is of interest please contact the Leadership development team via leadership@cbi.org.uk.
Any questions?
Please contact the Leadership development team via leadership@cbi.org.uk.
Terms and Conditions:The Terms and Conditions for CBI events are available here.
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