24. September 2019 - 18:00 till 20:00
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The Secrets of Revenue Diversification | Purpose | Tuesday, 24. September 2019

Manifesto Growth Architects and Bibblio are proud to organize the sixth Future of Media & Publishing event, kindly hosted by Purpose.
Manifesto do growth strategy. We've developed a unique approach called Growth Architecture that helps businesses grow faster, sooner. Learn more here.
Bibblio helps publishers increase audience and revenue without invasive and irrelevant adtech. Their platform tools tools designed to drive audience development, increase engagement and diversify their revenues, all powered by state-of-the-art AI. Learn more here.
Event theme: Most of the growth seen in ad spending is concentrated into Google and Facebook. The duopoly has created a true monetization challenge for publishers. At this event we invite experts to speak on diversifying revenue streams, with particular focus on subscription models. 
For attendees: Do you work for a media or publishing business? Then this is the event for you! We have a limited ticket amount for people from agencies, adtech companies and consultancies. Do you want to invite colleagues or friends? Please forward them this page. After you apply for your ticket, we'll come back to you shortly. Thank you!
Agenda:- Drinks and networking- Intro by venue host Purpose- Presentation by Mads Holmen (Co-founder and CEO at Bibblio) - 'An overview of revenue diversification trends at digital publishers'
Mads Holmen is co-founder and CEO at Bibblio, supporting publishers with tech to increase engagement, diversify revenue and drive audience. He’s a passionate ‘better web’ advocate and publishing industry commentator. Mads used to promote some of the world’s largest brands as part of goviral, where he worked closely with the founding team throughout the company’s rapid growth and sale to AOL for 96.7M USD in 2011. After the acquisition, Mads continued as planning director before founding Bibblio.  
- Presentation TBC- Food, drinks and networkingFollowed by panel discussion and Q&A with:[Moderator] - TBC, from Manifesto Growth Architects. [Panel guest] - Ellin Youse (Director, Consumer Marketing at New York Magazine)
Ellin is a retention focused marketer with data analytics, editorial, product, and customer experience. She collaborates with product,editorial and brand experts to create subscriber experiences that enhance the customer journey online, in app, and through paid media and email.  As a director of consumer marketing for New York Media, Ellin oversees and executes digital retention and engagement strategies for New York Magazine, the Cut, Vulture, Grubstreet and the Strategist.
[Panel guest] - Frederick Deknatel (Managing Editor at World Politics Review)Frederick Deknatel is World Politics Review’s managing editor. Prior to joining WPR, he was a staff editor at Foreign Affairs and, earlier, worked on the editorial staff of Rolling Stone and The Nation. His writing has appeared in The Nation, Foreign Policy, The New Republic, The Christian Science Monitor, Newsweek and The Los Angeles Review of Books, among other publications. A former Fulbright fellow in Syria, he has a master’s degree in modern Middle Eastern studies from Oxford and a bachelor’s degree in history and Arabic from Vassar. 
[Panel guest] - Mads Holmen (Co-founder and CEO at Bibblio)