Write An Engaging Copy: How to improve your copywriting skills | Singapore Book Council Training Room | Wednesday, 23. October 2019

Does your copy convince YOU? Is it vivid and engaging, or are you guilty of using tired adjectives such as "comprehensive" and “essential"? Perhaps you would love to write more exciting copy, but you simply don't have the time to do so, or your colleagues feel that the copy is not "appropriate" for your products. If you can relate to this, join us at this fun workshop and prepare to feel liberated!
*Rachel Maund will also be conducting a workshop on email marketing, click here for more details!
Course Outline:
You can expect a lively introduction and a mind-changing refresher to copywriting. The course will cover
-  Universal principles that really work, whatever you're selling, online or offline
-  Why writing copy is totally different from the writing you learned in school
-  Writing copy for readers, not 'markets' or products.
-  Focusing on the 10-second sell and on calls to action. 
-  Fewer words, greater impact: being ruthless and taking risks.
-  How to get attention, and keep it.
-  Writing for different formats: book covers, advance information, catalogues, brochures, sale letters, press releases, websites, emailing, social media, advertisements.
-  Short exercises on critiquing examples of copy, and working on real examples brought by participants. 
Rachel Maund runs training courses internationally on a regular basis. She has worked with Singapore Book Council frequently for the past twenty years. She also conducts in-company training with numerous publishers in the region over the years. She has training courses on multiple occasions in the United States, China, Hong Kong, Europe, the UAE, and Australia. Rachel is the founder of Marketability, a publishing consultancy based in London. 
Cancellation of Workshop, Withdrawals & Substitution:The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us. Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents). Those who inform us later than two weeks before the workshop date will receive a 50% refund. Participants can also opt to attend another course at the same value within the same year.Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.*Please note there is no lift to Book Council Training Room (3rd level).For enquiries, please contact programmes@bookcouncil.sg